ENTREPRENEURS SHOWCASE CREATIVITY AT WELIFT SIX

“Let Her Bloom”: Women Entrepreneurs Showcase Passion and Heritage at WE LIFT 6

By| Tiana Cole | HGP Nightly News|

GEORGETOWN, GUYANA — The Arthur Chung Conference Centre became a vibrant hub of innovation and cultural pride from March 6–8, 2026, as the sixth edition of the WE LIFT exhibition brought together over 460 women-owned businesses. Under the theme “Let Her Bloom,” the event served as a testament to the explosive growth of female entrepreneurship in Guyana—expanding from just 75 participants in 2021 to a massive national showcase today.

From high-tech skincare to traditional Indigenous crafts, the exhibition proved that Guyanese women are not just filling market gaps; they are creating new ones.

Innovation in Beauty and Craft

The booths at WE LIFT 6 featured a mix of traditional techniques and modern science-led solutions.

• OJ Skincare: Owner Odella Joseph highlighted her line of natural products designed for postpartum women and those struggling with acne and hyperpigmentation. Her mission goes beyond aesthetics, focusing on helping women “regain their confidence.”
• Kiki Crochet Hub: Nikaya Roberts, who began her journey at age 17, demonstrated the versatility of crochet, showcasing everything from headwraps and headbands to full two-piece dresses and pants.
• Zara by Shiza: Proprietor Shiza Williams emphasized that “uniqueness” is her brand’s signature, focusing on one-of-a-kind creative pieces that distinguish her from mass-produced alternatives.
• Enchanted Gardens Boutique: Diana Tutman shared that her accessory line, featuring handmade necklaces and hair bows, was born from a “simple act of love” for her niece, growing into a thriving boutique.

Preserving Cultural Heritage

The exhibition also served as a vital link to Guyana’s Indigenous roots. Shireen Singh, who operates Unique Amerindian Handicraft with her mother, spoke of her business as a sacred duty.

“It’s part of my culture, my tradition… it helped to educate my siblings, and all of them are UG graduates. I would not move away from that.” — Shireen Singh

Her story underscored how traditional crafts serve as an economic engine for families, funding higher education and providing sustainable livelihoods in rural and hinterland communities.

The Next Generation: 7-Year-Old CEO

Perhaps the most inspiring participant was Latavia Kingston, who at just seven years old, proudly managed her own beauty line.

• Product Line: Latavia’s brand includes lip glosses, eye pencils, and beauty blenders.
• Digital Savvy: Representing the new “Gen Alpha” of entrepreneurs, Latavia confidently directed customers to her business cards and her active presence on TikTok, Facebook, and WhatsApp.

A Diversified Economic Force

While beauty and fashion were prominent, WE LIFT 6 showcased women breaking into high-barrier sectors:

Summary of WE LIFT 6 Impact

The event concluded with high praise from visitors and participants alike, cementing its status as the premier platform for female financial independence in Guyana. By providing visibility to over 460 entrepreneurs, the Ministry of Human Services and Social Security has created a marketplace where “passion turns into profit.”